Marketing

The imagination, insight, and technical expertise required to transform your ideas into powerful, persuasive video presentations .  .  .

is complemented at cfsKC Media Services with deep experience and expertise in media and marketing to assure that your production is efficiently and effectively deployed for maximum results.

The marketing expertise of the cfsKC Media Services team makes the critical difference in maximizing return on investment in video production.

Experience and insightse gained over the years in working with clients like Chase Manhattan Bank, Canon Camera, Darden Restaurant Group, Domino's Pizza, Holiday Inn, MassMutual and Rheem Manufacturing can now provide a uniquely valuable role for local and regional as well as global clients. Clients like you!

The marketing team is led by Dan Moricoli who started his career working on television commercials for a major national advertising agency. In addition to working for ad industry giants like Interpublic and Grey Advertising, he was also CEO of an Internet search marketing company.

Those years, have endowed Dan with a clear understanding of how to develop, and distribute, effective as well as cost-efficient video advertising and promotional vehicles. Now,  after being bored with retirement, he's created yet another media company, cfsKC Media Services.

Our goal is to bring Fortune 500 marketing savvy to small to mid-sized businesses.
 

 


 





General recommendations for small to mid-size companies:

Employ online video as a primary contact with prospective customers, it gives provides an invaluable means to talk directly to customers in ways previously accessible only to large companies.

Use video to establish your firm as customer friendly experts as well as to provide useful information on the application of your products and services. Such videos can be created to increase the consumer's "comfort level" with your firm as well as differentiate it from your competitors. They make the customer think and feel "Here's a company for me" before they even establish direct contact with your firm.

Consider buying video commercials. Cable & satellite TV, Facebook, Twitter and Google and others are now making it easier, and cheaper, than ever before for small businesses to buy advertising in local markets. Employing short video commercials in such media placements is far more effective than "poster" ads with voice overs.

Deploy your videos across the Internet . . . it's FREE and highly effective.

The dominant service for online video hosting is YouTube, with two billion views per day, but there are many other hosting services, most of which have free analytics and other tools allow to measure the reach and impact of your videos. Among them:

    Facebook, besides being a social networking giant, is also a huge host of video content and convenient if your business has an active presence there.

    , created by filmmakers, has attracted a growing creative community and is popular among film producers and bloggers.

    Flickr, although better known as a photo-sharing service, also allows users to post videos — but they are limited to 90 seconds.

    Daily Motion is a video-sharing site based in France. It offers many features similar to YouTube and a customizable white label service.

    Metacafe is an entertainment-oriented site where videos are reviewed by the audience. The site highlights popular ones and suppresses unpopular ones.

    Blip.tv provides software and services that allow independent users to make Web shows.

    Viddler allows businesses to customize their own players and put their own branding on videos.

    Brightcove provides tools for businesses to publish and monetize online video.

    Before you start  any video or other marketing endeavor, however, we strongly advise that you carefully consider your target market. It's essential that you properly identify and satisfy their needs, desires and other factors so that you truly maximize the return on your investment.  We've created the Target Market Profiling & Triangulation, A Brainstorming Guide which can be an incredibly valuable tool for all your communication.

    You might also want to consider those factors which most influence consumer buying decisions. Caldini's Principles of Influence is a great starting point.

    You are invited to review the links mentioned above. Should you like to discuss how they can be applied to your specific needs with real marketing pros, please contact us to schedule a meeting to discuss them at your convenience.